India’s First Clean Supplement Brand to Put a Traffic Light on ‘Healthy’ Food
India, July 18, 2025: You walk into a store looking for something healthy, maybe a protein powder or a daily supplement. The pack says “clean,” “natural,” “gut-friendly.” Sounds great, right? But how clean is clean? Is natural equal to safe? Who decides if it is gut friendly?
At a time when even the most prominent “clean” brands are being called out for misleading claims, labels hiding total sugars, and sodium-loaded protein-washed snacks marketed as ‘healthy’, Renewtra™ stands apart. “A half-truth is worse than a lie,” Khadilkar notes, “and our industry is riddled with both. Consumers deserve better.” Everything is marketed as ‘cleanest in India’, how do we measure ‘clean’?
Enter Renewtra™.
A next-gen health brand launched by Shilpa Khadilkar, a pharmacist who got tired of seeing the supplement industry get away with selective truths. Her fix? Simple: build the most transparent, science-backed, and self-regulated brand the Indian wellness space has seen.
‘Clean’ Isn’t a Vibe, It’s a Verified System
As India’s first brand to voluntarily adopt Front-of-Pack labeling (FOPL), Renewtra™ isn’t just helping consumers make better health choices, it’s showing the industry how trust is built in the long run: through self-regulation, not reactive compliance. FOPL changes ‘clean’ from a vague subjective claim to an objective tangible system.
“Most brands wait for the law to catch up. We hold ourselves accountable even before anyone asks us to,” says Khadilkar. “Because self-regulation isn’t a burden, it’s a leadership move. It’s how you build lasting trust and long-term business.”
FOPL, a globally recognized labeling system, allows consumers to evaluate the healthiness of a product at a single glance. No more decoding claims. No more falling for ‘zero sugar’ labels that hide naturally occurring sugars. Just clear, color-coded information right on the front, empowering people to make conscious choices at a glance.
At the heart of Renewtra™ is the belief that clever marketing may be cool but ethical marketing is cooler. Shilpa states, “We don’t just avoid misleading, we actively challenge the norms that enable it.”
Why This Matters Now
“When maltodextrin with twice the glycemic index of sugar can be found in baby food labeled ‘healthy,’ it’s clear the real issue isn’t just poor ingredients, it’s poor accountability,” says Khadilkar.
The supplement industry has coasted on consumer trust for far too long. People are waking up. Labels are being questioned. And while regulators are still “considering” FOPL norms, Renewtra™ is already living them.
“We didn’t wait for permission. We set the bar. Because real trust isn’t built when you’re forced to comply, it’s built when you choose to,” says Shilpa.
The Bottom Line
Renewtra’s commitment to ‘Labels without Lies’ isn’t just a brand value, it’s a movement. One that dares the rest of the industry to step up.
Because when one brand raises the bar, the whole ecosystem gains credibility. Consumers gain confidence. And the business of health becomes a little more honest.
So next time you’re staring at a “healthy” product, wondering what’s actually in it, Renewtra™ wants to make that choice easier. No noise. No gimmicks. Just food you can believe in.
Ready to upgrade to FOPL?
Explore at www.renewtra.in
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