Gaumata A2 Milk- The promise of purity Being the rich source of Nutrition

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๐—š๐—ฎ๐˜‚๐—บ๐—ฎ๐˜๐—ฎ ๐—”๐Ÿฎ ๐— ๐—ถ๐—น๐—ธ! The promise of purity being the rich source of vitamins, minerals, proteins, and many other essential nutrients it is called the complete food. It is obtained from many sources but the milk of cows is assumed to be most nutritious and healthy.

But with the development of the world and the introduction of modern technologies, there has been a huge change in the nature of milk. Because of the numerous experiments with different breeds of cows, the use of fertilizer-rich fodders and the use of different chemicals and drugs on the cows for obtaining the maximum benefit out of them has completely ruined the true nature and benefits of Milk. In order to solve this misery and to provide the best milk to the public the concept of A2 milk was brought into the market in 2000 in New Zealand.

The nutritional content of milk varies, depending on factors like its fat content and the diet and treatment of the cow it came from. For example, milk from cows that eat mostly grass contains significantly higher amounts of conjugated linoleic acid and omega-3 fatty acids. Organic and grass-fed cowโ€™s milk contains higher amounts of beneficial antioxidants, such as vitamin E and beta-carotene, which help reduce inflammation and fight oxidative stress. This concept includes breeding the best varieties of cows and providing them with best organic fodders in order to obtain the pure and best milk. But one the major factor that affects the quality of all milk is the presence of A1 protein. After a genetic survey in 2003, A2โ€™s website said: โ€œBeta casein A1 may be a primary risk factor for heart disease in adult men, and also be involved in the progression of insulin-dependent diabetes in childrenโ€ and the CEO had linked A1 to schizophrenia and autism. A2 Corporation also petitioned the FOOD STANDARDS regulatory authority to require a health warning on ordinary milk. From then on this company is constantly working on reducing the A1 and increasing the A2 protein, which is not just more healthy and safe but the A2 Milk Company claims that people who experience discomfort drinking ordinary cowsโ€™ milk may experience relief when they switch to milk with predominantly A2 protein. Although this claim is not supported by research, but the increasing number of countries switching to this A2 milk including Australia, New Zealand, China, the United States and many others somehow tells a story.

Keeping the pace with the world and with a strong determination to provide this health benefit to Indians also, one of the B.TECH student from Bikaner, established the brand of ๐—š๐—ฎ๐˜‚๐—บ๐—ฎ๐˜๐—ฎ ๐—”๐Ÿฎ ๐— ๐—ถ๐—น๐—ธ in Bikaner. In order to open the first agency he travelled to different cities, met with many experts and experienced persons of this field, learnt about the core of this company, research himself and finally moving along the same line and guidelines set by this brand, his milk agency has already covered the market of Rajasthan with its presence and it is spreading its reach to bigger metropolitan cities of India. His hard work behind the dairy, proper understanding of market, awareness about health, demand in market and most importantly the inspiration from his father, a farmer, and mother, a teacher, is the real reason of behind his success. Currently, this branch is supplying the customer with a doorstep milk delivery service with zero delivery charges in a perfectly packed and sealed can. This can, if found to be broken can be returned at once without any hassle. This is done in order to maintain the purity and brand symbol and for customersโ€™ satisfaction. Although the supply milk is still spreading its wings, Ghee (Refined butter) has already gained popularity on e-com grocery stores. With the increasing demand of ๐—š๐—ฎ๐˜‚๐—บ๐—ฎ๐˜๐—ฎ ๐—”๐Ÿฎ ๐— ๐—ถ๐—น๐—ธ, Mr. Shivam Gaur has already planned to open its agencies in the most demanding cities in the coming time. He believes in the fact that no compromise with the quality of products should be made if it is related to health. He is mainly focusing on Indian breeds which are classified as top breeds.

Among all the cows like Gir from Gujrat, Tharparakar, Sahiwal from Punjab. Along with using the pure breeds, he is assuring urea /fertilizer free fodders to these dairy cows in order to obtain the pure milk free from chemical and harmful toxins.

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