The meaning of La Mira is “The Aim.” The motive to launch this brand in the market is to provide people with comfort clothes that belong to the current trends as well. There are clothes available in the market that are extremely fashionable and ecstatic but aren’t very comfortable to wear. La Mira is conducted with the vision to provide both for its consumers. Comfort comes in compliance with the trendy spark in the clothes or designs that are manufactured at La Mira.
The brand owner’s name is Hinal Varma. Her primary and secondary education has been completed in Mumbai. However, She had moved to London for two years to pursue 2 Masters. Her education has always been revolving around marketing and theories of marketing. Her enthusiasm for the fashion industry is a new school of thought. She has always been serious about her education but there was nothing specific decided as to what She actually wanted to achieve at the end of the day, although as She just said, there was a true effort towards her education.
Sonal Varma, a co-founder and head designer of La Mira who has done two years of Fashion Designing from JD Institute and INIFD respectively. Always into fashion trends, she incorporates every possible design into reality which gives life to La Mira with unique touch.
To begin with, She thinks She never truly acknowledged that fashion was her passion and her ambition. In India, there was no true connection that She discovered in fashion but residing in London was one of the most eye-opening, influencing and most importantly, inspirational event of her life. She had the intuition to follow trends and stay aware of the fashion that is emerging in the market. She was also cautious of the clothes or the outfits that She filled her wardrobe with. Additionally She kept her eyes on other people’s wardrobe simultaneously! Every piece of clothing in her wardrobe is based on the trend that is prevailing in the market and there is diversification as well. It was during the lockdown, that her sister and She were conversing about their future lives and they were inquisitive of what they wanted to achieve in the future. It was then that they realised they were very inspired with fashion and that they had a comfort in understanding fashion.
La Mira was a decision that Hinal had made with her sister Sonal Varma. The world was in chaos due to the pandemic, simultaneously Hinal and Sonal were indecisive of their respective futures. A discussion of what they would pursue once lockdown is over gave life to the idea of La Mira. The excitement to have all the trendy and ongoing fashionable clothes in their wardrobe was even more ignited with the thought of starting La Mira.
Social media handle @La_mira_fashion